Political communication & strategy : consequences of the 2014 midterm elections / edited by Tauna S. Sisco, Jennifer C. Lucas, Christopher J. Galdieri.
Material type:
TextSeries: Bliss Institute SeriesPublisher: Akron, Ohio : University Of Akron Press, 2017Copyright date: ©2017Description: 1 online resource (178 pages) : illustrationsContent type: - text
- computer
- online resource
- 9781629220956 (e-book)
- Political communication and strategy
- 324.730973 23
- JK1968 .P655 2017
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Enhanced descriptions from Syndetics:
Some aspects of the 2014 midterm elections would have been unimaginable a decade earlier. SuperPACs spent unlimited amounts of money, candidates used Twitter and other social media to communicate with voters, and Democrats found themselves all but entirely cast out of federal office in the South. Other aspects of the midterm elections, such as primary elections, direct mail, and the hurdles faced by members of marginalized communities in making their concerns known, were more familiar. How did candidates and parties navigate these new and old realities of the campaign landscape? Top scholars examine the communications strategies of 2014 and their implications for future elections in this volume. The authors demonstrate that party branding, the social construction of group interests, and candidate rhetoric can have an important impact in midterm elections.
Includes bibliographical references.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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