Brilliant Marketing Plans: What to Know and Do to Make a Successful Plan

Enhanced descriptions from Syndetics:

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.

Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.

Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work.

Table of contents provided by Syndetics

• About the author (p. vii)
• Introduction: What makes a brilliant marketing plan? (p. ix)
• Part 1 Products (p. 1)
• 1 Speed up product development (p. 3)
• 2 Launch a new product (p. 17)
• 3 Add value with service (p. 33)
• Part 2 Market development (p. 49)
• 4 Educate the market (p. 51)
• 5 Reposition a company (p. 63)
• 6 Take your business online (p. 79)
• 7 Make the most of social media (p. 95)
• Part 3 Sales channels (p. 109)
• 8 Improve sales force performance (p. 111)
• 9 Reduce the sales cycle (p. 131)
• 10 Develop key account business (p. 149)
• 11 Manage customer partnerships effectively (p. 167)
• 12 Improve distributor performance (p. 183)
• 13 Control competitors (p. 199)
• Part 4 Customers (p. 215)
• 14 Enhance the customer experience (p. 217)
• 15 Strengthen customer relationships (p. 233)
• Conclusion: Keep tuned to the market (p. 247)
• Index (p. 249)