Brilliant Business Plan

Enhanced descriptions from Syndetics:

A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business.

This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.

This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:

- Step-by-step instructions on how to build your brilliant business plan from scratch.

- A range of model plans for very different businesses to show you brilliant business planning in action.

- Advice on what delights banks and investors, as well as what not to do.

Table of contents provided by Syndetics

• Author acknowledgements
• Chapter 1 An introduction to writing your Business Plan
• Chapter 2 Getting started?
• Chapter 3 Competition; show how you'll beat them
• Chapter 4 Harnessing the power of marketing
• Chapter 5 Making money - the most popular part of the plan!
• Chapter 6 How you'll fund your business
• Chapter 7 The people side of your plan
• Chapter 8 Protecting what your ideas
• Chapter 9 How to reduce your plan to two pages; the executive summary
• Chapter 10 Presenting your Business Plan
• Chapter 11 Our Business Plan in Action
• Appendix: Pro-forma business plan