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Fundamentals of Retailing and Shopper Marketing

By: Material type: TextTextPublication details: UK Pearson Education 2013Description: 339pISBN:
  • 9780273757399
DDC classification:
  • 658.87/FUN
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Colombo 658.87/FUN Available

Order online 		CA00003204
Total holds: 0

Enhanced descriptions from Syndetics:

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.

The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.

The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

£29.99

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