New Mega Trends: Implications for Our Future Lives

Enhanced descriptions from Syndetics:

YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTUREBased on research by one of the world's largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends. New Mega Trends will give you the tools to not only identify and evaluate these game-changing trends, but also help you to translate them into market opportunities for your everyday business and personal life.How will we travel to work in the cities of the future?Will Zero be the new big thing?How will we stay connected in the Mega Trends World?Will our Wellness and Well-Being top business agenda?If you are a leader with a corporate vision, or a strategic planner within yourorganization, or just plain curious about your future, New Mega Trends will provide you with stimulating stories, startling facts and thought-provoking case studies that will not only inform your future but entertain you today.

Table of contents provided by Syndetics

• List of Charts and Tables (p. xiii)
• Preface (p. xv)
• 1 Introduction to the New Mega Trends (p. 1)
• New Mega Trends: The definition (p. 3)
• Why are the New Mega Trends important? (p. 4)
• 2 Smart is the New Green (p. 6)
• Defining Smart (p. 6)
• Smart connected home (p. 8)
• The Smart medical home of the future (p. 10)
• Smart cars (p. 12)
• Smart energy (p. 14)
• Smart meters: Making home chores intelligent (p. 15)
• Smart grid (p. 17)
• Smart city (p. 18)
• Smart Factories: Factories of the future (p. 21)
• Macro to micro (p. 24)
• Convergence of Mega Trends leads to convergence of competition (p. 25)
• Case Study: Schneider Electric goes Smart (p. 26)
• 3 eMobility (p. 34)
• The electric revolution (p. 34)
• eMobility is above and beyond cars (p. 35)
• Case study: Better Place as an eMobility integrator (p. 37)
• The macro to micro of eMobility (p. 38)
• Two- to six-wheelers all go electric (p. 40)
• Wireless charging (p. 41)
• Cradle to grave (p. 42)
• Will utilities be the new oil barons? (p. 43)
• 4 Innovating to Zero (p. 46)
• Net Zero cities: Carbon-neutral capitals of the world (p. 47)
• Zero waste: From cradle to cradle (p. 47)
• Net Zero building: Zero 'home improvement' (p. 48)
• Carbon-neutral city: Arriving at 'destination Zero' (p. 48)
• Case study: Copenhagen 2025 - first carbon-neutral capital of the world (p. 49)
• Zero initiatives at work: Faster, safer and flexible Zero work culture (p. 50)
• Zero hours contract: Working without time commitment (p. 52)
• Zero accidents: Super Zero to the rescue (p. 52)
• Zero at work: Zero latency, Zero emails and Zero incubation period (p. 52)
• Zero emails: A best practices case study (p. 53)
• Macro to micro (p. 55)
• Retail (p. 55)
• Manufacturing (p. 56)
• From Zero defects to producing perfect products (p. 56)
• Energy: Zero carbon countries (p. 57)
• Automotive and transport (p. 58)
• Health care (p. 59)
• Conclusion: Countdown to Zero - much ado about 'nothing' (p. 59)
• 5 Urbanisation: From Mega-Cities, Mega-Regions, Mega-Corridors and Mega-Slums to Mega Opportunities (p. 61)
• Mega-cities, Mega-regions, Mega-corridors and Mega-slums (p. 61)
• The vertical city (p. 63)
• Urban mobility 3.0 (p. 65)
• The new hub and spoke enterprise model (p. 70)
• The macro to micro of urbanisation (p. 72)
• Case study: Siemens focuses on city as the customer (p. 74)
• Urban shopper will not come to stores, but stores will need to come to the shopper (p. 78)
• 6 Social Trends that will Model our Future Society (p. 81)
• Six degrees apart: Geo-socialisation (p. 81)
• Geo-socialisation: Who is on your block? (p. 82)
• Geo-social commerce: Connecting while buying and buying when connecting (p. 82)
• Macro to micro implications (p. 83)
• Location-based incentives: Check me out when I check in (p. 83)
• Catch me if you can: The Jimmy Choo campaign (p. 84)
• Gigwalk: Walking is my business (p. 84)
• Virtual dollar: Invisible good, visible me (p. 85)
• Augmented reality: I digitally manoeuvre my world (p. 85)
• Augmented social networking: I connect with people I see (p. 86)
• Online communities: Together we influence (p. 86)
• Crouching social tiger, hidden digital dragon: Social appetite from Chinese consumers (p. 86)
• Robo-slaves (p. 87)
• Macro to micro implications (p. 90)
• Robo-etition (p. 91)
• Robots in our bodies and in our homes (p. 91)
• Decade of the iPad generation and Little Emperors (p. 92)
• Case study: Earth calling Gen Y - NASA's strategy to reach out from Mars to Millennial (p. 93)
• Macro to micro (p. 96)
• Look East, not West, for this game-changer generation (p. 96)
• End of China's single-child policy (p. 98)
• Generational political shift (p. 99)
• Reverse brain drain and global talent wars (p. 101)
• Macro to micro implications (p. 103)
• Hire educated global, working local (p. 103)
• Nations turn headhunters (p. 104)
• Middle bulge: Dominance of the middle class (p. 105)
• Girl power (p. 108)
• 7 Health, Wellness and Well-Being (p. 111)
• Health, wellness and well-being redefined as the mind, body and soul (p. 112)
• Future of health, wellness and well-being (p. 114)
• Power patients (p. 114)
• Shift in health care services delivery to outside hospitals (p. 114)
• Health care tourism (p. 116)
• Increased sophistication of hospitals that remain (p. 117)
• Gene therapy: The dawn of personalised medicine (p. 117)
• Tissue engineering: Custom body parts made to order (p. 119)
• Cybernetics: Part man, part machine - the future of prosthetics (p. 120)
• Era of immortality? (p. 121)
• Wonder and nature-changing drugs and treatments (p. 122)
• Macro to micro (p. 123)
• Nutraceutical (functional foods and beverages) and nutricosmetics market to have a makeover (p. 123)
• Case study: Brand differentiation using health, wellness and well-being (p. 126)
• Hamburger tax: A state-based well-being system (p. 127)
• Changing dynamics in the pharmaceuticals market with drug patents falling off the cliff (p. 128)
• The medical home of the future (p. 130)
• Robo-doctors (p. 130)
• Size matters: Nanotechnology in health care applications (p. 131)
• Globalisation is globalising health care (p. 134)
• Moore's Law applied to medical technology (p. 134)
• Low-cost medical equipment (p. 135)
• Health care industry shakeout (p. 137)
• 8 Business Model of the Decade - Value for Many (p. 141)
• Business models of the future (p. 142)
• Customisation and personalisation (p. 142)
• Co-creation (p. 144)
• Pay as you go (p. 145)
• Collaborative buying (p. 146)
• The one-off business model (p. 147)
• Sharing - what is yours is mine (p. 148)
• Free-premium (Freemium) (p. 148)
• Community-based business models (p. 149)
• Pay or sell with a tweet (p. 149)
• Value for many - The business model of the decade (p. 150)
• Case study: Ford - the new value for the Blue Oval (p. 153)
• 9 Connectivity and Convergence (p. 157)
• Convergence of products, technologies and industries (p. 158)
• Converging gizmos: One product, many applications (p. 158)
• New product avatars: Make way for 'phoncierge' and 'I'm watch' (p. 159)
• Future connected home: Intelligently connected devices (p. 160)
• Macro to micro (p. 161)
• Data deluge: Say hello to the zettabyte era (p. 161)
• Implications for work culture: Collaborative and connected workplace with each employee a CEO (p. 163)
• Implications for new business models: It's all about convergence (p. 164)
• M commerce: The black gold of the digital era (p. 164)
• Location-based personalised advertising (p. 166)
• Mega-connectivity platforms of the decade (p. 167)
• Convergence of industries (p. 167)
• Connected health care (p. 167)
• Connected car, connected mobility (p. 172)
• Convergence in energy, manufacturing and growth of biometrics (p. 174)
• Implications of connectivity and convergence on personal lives (p. 175)
• Digital citizenship: Identity 3.0 (p. 175)
• Everything social: Digitalise my life and garden (p. 176)
• Augmented reality (p. 177)
• Virtual world: Welcome to your second life (p. 178)
• Conclusion (p. 180)
• 10 From Planes to Trains - The Era of High-Speed Rail (p. 181)
• Meet the Jetsons around the world (p. 182)
• The 2020 Trans-Siberian Rail Link: The new Route 66 (p. 185)
• The Chinese Rail juggernaut (p. 187)
• Case study: Chinese rail industry, the global high-speed juggernaut (p. 189)
• Selling sand to the Arabs (p. 193)
• Macro to Micro implications of high-speed rail (p. 194)
• High-speed logistics (p. 196)
• Old competitors, new battles (p. 198)
• 11 New Battlefields: Space Jam and Cyber Warfare (p. 201)
• Space jam (p. 201)
• Race for space (p. 203)
• World War III: Two new domains of conflict (p. 204)
• Macro to micro (p. 206)
• Satellite manufacturing - size matters (p. 206)
• Space tourists, space hotels and. Weddings in space - what next? (p. 210)
• The English weather forecast perfected (p. 211)
• Space-based solar power stations (p. 211)
• Service-based satellite business model (p. 212)
• Implications and opportunities for cyber-security (p. 214)
• Uncontested white 'space' market opportunities (p. 217)
• 12 Macro to Micro (p. 221)
• Trends that did not make it into this book (p. 221)
• Shale gas (p. 221)
• Beyond BRIC - the next game changers (p. 222)
• Infrastructure spending (p. 223)
• New outsourcing hotspots (p. 223)
• TechVision 2020 - top technologies of the future (p. 224)
• Mega conclusions (p. 224)
• Macro to Micro methodology (p. 226)
• Conclusion (p. 232)
• References (p. 234)
• Acknowledgements (p. 240)
• Index (p. 242)