Start Up: A Practice Based Guide for New Venture Creation

Enhanced descriptions from Syndetics:

Start-Up is ideal for anyone looking to start a business - whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author's extensive practical experience, this book is a unique and invaluable guide to the world of start-ups.

Key features:
- Assumes no prior knowledge and covers essential finance skills.
- Firmly based in practice with detailed advice on carrying out market and industry research.
- Features an extensive range of international case studies and examples of start-ups.

This concise and lively book is the perfect resource for students and entrepreneurs alike.

Table of contents provided by Syndetics

• List of figures (p. viii)
• List of tables (p. x)
• List of boxes (p. xii)
• Preface (p. xiv)
• Acknowledgements (p. xvi)
• About the Author (p. xvii)
• 1 Enterprise and individuals in society and the economy (p. 1)
• 2 Personal career paths and motives to start an enterprise (p. 37)
• 3 Which idea is a business opportunity for you? (p. 70)
• 4 Scanning the environment - researching the industry (p. 98)
• 5 Finding or creating a market? (p. 123)
• 6 Operational design and set up (p. 159)
• 7 Business modelling that fits (p. 186)
• 8 Legal issues and governance (p. 210)
• 9 Where is the money? (p. 231)
• 10 Show me the money - financial planning and pricing (p. 259)
• 11 Opportunity modelling (p. 280)
• 12 Business planning and start-up - launch (p. 295)
• 13 Marketing planning and implementation (p. 313)
• 14 Public relations and sales (p. 347)
• 15 Getting up and running (p. 361)
• 16 Just started - risky? (p. 379)
• References (p. 396)
• Index (p. 404)