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Fashion Design: Process, Innovation and Practice McKelvey, Kathryn

By: Contributor(s): Material type: TextTextPublication details: United Kingdom John Wiley and Sons Ltd 2-Dec-11Edition: 2nd Revised editionDescription: 236 PaperbackISBN:
  • 9780470655771
Subject(s): DDC classification:
  • 746.92
Contents:
Fashion design & theory
Summary: Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process. Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily. Fashion Design, 2nd Edition:* Shows how the design process can be successfully applied to satisfy market needs and trends* Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility* Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Colombo 746.92/MCK Available

Order online 		CA00002662
Total holds: 0

Enhanced descriptions from Syndetics:

Shows how the design process can be successfully applied to satisfy market needs and trends

Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.

Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.

Fashion Design, 2nd Edition :

Shows how the design process can be successfully applied to satisfy market needs and trends Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

Fashion design & theory

Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process. Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily. Fashion Design, 2nd Edition:* Shows how the design process can be successfully applied to satisfy market needs and trends* Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility* Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.

Professional & Vocational

Table of contents provided by Syndetics

  • Acknowledgements (p. iii)
  • Contents (p. iv)
  • Preface (p. vi)
  • Introduction (p. 1)
  • Flow chart (p. 2)
  • Analysing the brief (p. 3)
  • Innovation - exercises (p. 5)
  • Developing designs - quick start exercise (p. 13)
  • Research (p. 14)
  • Design process (p. 34)
  • Specialist markets (p. 114)
  • Collections (p. 121)
  • Decision making (p. 128)
  • Design using the computer (p. 132)
  • Promotion (p. 138)
  • Promotion - styling (p. 146)
  • The Portfolio (p. 148)
  • Fashion careers (p. 156)
  • Case studies (p. 175)
  • Bibliography (p. 224)
  • Index (p. 225)

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