The Road to Cuba, Revised and Updated Edition : The Opportunities and Risks for US Business.
Material type:
- text
- computer
- online resource
- 9781613630723
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
![]() |
Colombo | Available | CBERA000638 | ||||
![]() |
Jaffna | Available | JFEBRA000638 | ||||
![]() |
Kandy | Available | KDEBRA000638 |
Enhanced descriptions from Syndetics:
Fully updated and revised as of March 2016, this new edition covers the latest developments to help US businesses build a strategic roadmap into the Cuban market.
After President Barack Obama's announcement in December 2014, investors, business leaders, and entrepreneurs asked, What will this historic change mean for economic relations between the United States and Cuba? What opportunities--and risks--should US companies consider as they explore the business potential of one of the largest markets in the Caribbean? Now, 15 months later, the answers are becoming more clear.
In The Road to Cuba: The Opportunities and Risks for US Business, Knowledge@Wharton, The Wharton School's online journal of business analysis, answers these questions and addresses:
Quick-win opportunities: travel and tourism, telecoms, financial services, and food industries
Longer-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agriculture
The political and economic risks and hurdles: An analysis of what could speed up--or derail--progress in relations
The Road to Cuba is the most up-to-date guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-read for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way.
Intro -- The Road to Cuba -- The Opportunities and Risks for US Business -- © 2016 Knowledge@Wharton -- Knowledge@Wharton Books -- Available Ebooks -- Contents -- Foreword -- Introduction: A Door Has Opened but Needs to Swing Wider -- Heavy Lifting Still Needed -- About This Book -- CHAPTER ONE -- Early Movers in Banking, Telecoms, and Travel -- Surge of Interest Meets Reality Check -- A US Bank Steps Up -- Hello, Cuba: Telecoms and Internet Overtures -- Betting on a Tourism Boom -- Key Takeaways -- CHAPTER TWO -- Food and Finance: Unlocking the Credit Block -- Credit Is Key -- Finance: Weighing the Risk -- Key Takeaways -- CHAPTER THREE -- Longer-Term Prospects: Real Estate, Property, Other Opportunities -- Real Estate and Construction -- Energy -- Manufacturing/Retail -- Pharmaceuticals/Biotechnology -- Mining (Nickel and Other) -- Sugar and Agriculture -- Key Takeaways -- CHAPTER FOUR -- A Rocky Road: Political and Economic Risks and Hurdles -- Scenarios for US-Cuba Normalization -- Political Headwinds -- Open for Business? -- Essential Tips for Doing Business in Cuba -- How Warm Is the Welcome? -- Hiring, Firing, and Getting Paid -- Judicial Jitters -- Succession, Transition, or Both? -- Key Takeaways -- Conclusion: Staying the Course -- Acknowledgments -- Knowledge@Wharton on Cuba -- Sources -- Interviews and Presentations -- Works and Papers Consulted -- Laws and Regulations -- About Knowledge@Wharton Books -- About Knowledge@Wharton -- About Wharton Digital Press -- About The Wharton School.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
There are no comments on this title.