(ST)As level for Edexcel Applied Business

Enhanced descriptions from Syndetics:

Exactly what you need for the new AS level GCE in Applied Business These brand new books have been written to match the specifications of this new qualification and provide all the information needed - whether it is a single award or double award, with Edexcel or OCR. Four separate books ensure that students receive exactly the right support with no redundant material. Lots of activities add interest and give students the opportunity to work outside the classroom in the real business world. This helps to emphasise the vocational nature of the qualification. Case studies with questions give students real-life perspectives on business and the issues surrounding it. Marginal notes draw attention to key points and suggest relevant activities.

Table of contents provided by Syndetics

• Investigating people at work
• Investigating business
• Investigating marketing
• Investigating electronic business
• Investigating customer service
• Investigating promotion
• Investigating enterprise