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Touch : five factors to growing and leading a human organization / Tod Maffin, Mark Blevis.

By: Contributor(s): Material type: TextTextPublisher: Toronto : Dundurn Press, [2014]Copyright date: ©2014Description: 1 online resource (186 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781459728752 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Touch : five factors to growing and leading a human organization.DDC classification:
  • 658.4/038 23
LOC classification:
  • T58.64 .M325 2014
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Ebrary Online Books Ebrary Online Books Colombo Available CBERA1000438
Ebrary Online Books Ebrary Online Books Jaffna Available JFEBRA1000438
Ebrary Online Books Ebrary Online Books Kandy Available KDEBRA1000438
Total holds: 0

Enhanced descriptions from Syndetics:

In today's technology-led pursuit of efficiency, we've removed the humanity from business. Here's how to correct that.



For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity - that critical person-to-person connection - that is the engine of commerce:

Hiring is done by automated keyword searches. Offices have regressed to sterile, highly controlled environments. Staff rely exclusively on template responses. Websites are designed for search engines, not people. Leaders are focusing on arbitrary and antiquated "best practices."

In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH identifies these problems in stark terms, then provide business leaders in all types of organizations - private to public sector, small to enterprise business - with real-world, tested solutions.

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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