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Be your own PR expert

Contributor(s): Material type: TextTextPublication details: UK Thomson Learning 2004Edition: 2nd editionDescription: 192pISBN:
  • 1844800733
Subject(s): DDC classification:
  • 659.2/PEN PEN
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Colombo 659.2/PEN PEN Available

Order online 		CB093615
Total holds: 0

Enhanced descriptions from Syndetics:

Be Your Own PR Expert is a practical, how-to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone.The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as creating media opportunities, developing contacts and managing internal communications.

�18.99

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