How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands

Enhanced descriptions from Syndetics:

Who are the world's best retail brands? Is there a formula for success you can learn from?

How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization , it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology which can be applied to any and every business.

By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads.

Featured case studies: Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guiness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co; P&G; Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; Zara.

Table of contents provided by Syndetics

• Preface... to succeed or not! (p. x)
• Acknowledgements (p. xiii)
• Part 1 How to succeed by becoming REobsessed (p. 1)
• 1 REsolving the big squeeze (p. 3)
• The squeeze continues... (p. 3)
• Retailer squeeze (p. 4)
• Shopper squeeze (p. 11)
• Private squeeze (p. 15)
• Media squeeze (p. 23)
• Other major changes are on the way (p. 26)
• 2 REflating the brand (p. 27)
• Co-opetition is the way forward (p. 29)
• Use REinvention as the trigger for co-opetition (p. 29)
• Co-create the co-opetition (p. 34)
• 3 REassessing the shopper (p. 35)
• RE-me (p. 35)
• Mass market to mass of niches (p. 40)
• 4 REconnecting to the shopper (p. 42)
• 5 REevaluating the shopping experience (p. 48)
• PRISM (p. 51)
• Brand Shoppability Index™ (p. 53)
• 6 REstorming the trends (p. 56)
• 7 REcreating the brand message (p. 61)
• The big retail idea (p. 61)
• But, ideas don't grow on trees... REstorm (p. 62)
• Ideas into action (p. 62)
• REvisiting retailization (p. 65)
• Active retail thinking (p. 66)
• From USP to RSP (p. 69)
• The retail circle of opportunity (p. 71)
• One word for all (p. 71)
• 8 REflagging it (p. 75)
• The flagship store of the past (p. 75)
• Some interesting examples (p. 76)
• Guidelines for future REflagging (p. 78)
• 9 REtrying again and again (p. 82)
• How to succeed in retail by really trying (p. 82)
• 10 REstoring your ethics (p. 87)
• Part 2 How to succeed by winning (p. 93)
• 11 The companies doing it right (p. 95)
• Learning from the winners (p. 95)
• Who would you rather be? (p. 96)
• Who would you rather not be? (p. 96)
• The choice is yours! (p. 96)
• 12 Becoming a retail phenomenon (p. 99)
• A unique global analysis of the brands that are truly succeeding at retail (p. 100)
• The role of retailization? (p. 100)
• How to identify a winner (p. 102)
• Our winners analysis (p. 103)
• Our retail winners: who, why and how (p. 166)
• Succeeding in the future (p. 167)
• Part 3 How to succeed operationally (p. 171)
• 13 A source of light (p. 173)
• 14 REtailizing the brand (p. 178)
• REthink - Step 1: Understanding our shelf (p. 178)
• REthink - Step 2: Stealing choice (p. 179)
• REthink - Step 3: Leveraging the shopper (p. 182)
• REimagine - Step 4: Maximizing product impact (p. 184)
• REimagine - Step 5: Maximizing retail impact (p. 185)
• REstructure - Step 6: Communicating to shoppers (p. 187)
• REstructure - Step 7: Retailizing your organization (p. 188)
• REeducate - Step 8: Building the retail vision (p. 190)
• REeducate - Step 9: Identifying and specifying the retail vision (p. 191)
• REeducate - Step 10: Retail vision education and dissemination (p. 191)
• REevolve - Step 11: Evolving retailization (p. 192)
• 15 Postscript... eat or be eaten! (p. 195)
• Appendix 1 How to succeed by being in a RE world (p. 200)
• Appendix 2 How to succeed by knowing what's going on (p. 201)
• Appendix 3 How to succeed by referencing (p. 201)
• Index (p. 205)