000 00695nam a2200193Ia 4500
008 120215s9999 xx 000 0 und d
020 _a9780470974889
082 _a659.1019
100 _aHeath, Robert
_945363
245 _aSeducing the Subconscious: The Psychology of Emotional Influence in Advertising
_cRobert Heath
260 _aUnited Kingdom
_bJohn Wiley and Sons Ltd
_c2012
300 _a264
_bHardback
365 _b19.99
_aP
505 _aAdvertising - Psychological aspects; PSYCHOLOGY / Cognitive Psychology
650 _aAdvertising
_945364
650 _aAdvertising; Psychology
_945365
852 _aManagement
_bAdvertising
906 _c229
_d152
_aForthcoming
_bNot yet available
999 _c457297
_d457297