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020 _a9780273727590
082 _a658.827
100 _aFill, Chris
245 _aCorporate Reputation: Brand and Communication
_cChris Fill; Stuart Roper
260 _aUnited Kingdom
_bPearson Education Limited
_c40946
300 _a360
_bPaperback
365 _b39.99
_aUF
505 _aBranding (Marketing); Customer relations; Corporate image; Public relations; Reputation
520 _aWhy should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.
650 _aSales & marketing
650 _aSales & marketing; Business communication & presentation
906 _c265
_d195
_aForthcoming
_bNot yet available
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