000			01964nam a22001937a 4500
020			_a9781856698214
082			_a659.113/WIL
100			_aWilliams, Eliza _939942
245			_aHow 30 Great Ads Were Made : From Idea To Campaign _cEliza Williams
260			_aUK _bLaurence King Pub _c2012
300			_a224 p.
500			_aThis book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. It is fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.
650			_aArt Business _939943
852			_aADV _bDECA
999			_c469131 _d469131
952			_w2012-07-05 _pBL96690 _v1700.00 _r2016-10-26 _40 _00 _bBL _m5 _10 _o659.113/WIL _d2012-07-05 _70 _2ddc _yBK _s2016-10-16 _l15 _aBL
952			_w2013-02-09 _pCB71892 _r2013-04-02 _40 _04 _bCB _10 _o659.113/WIL _d2013-02-09 _zWorld Day 2013 _70 _2ddc _yBK _s2013-03-12 _l1 _aCB
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952			_w2013-02-09 _pCB71775 _r2014-04-09 _40 _04 _bCB _m1 _10 _o659.113/WIL _d2013-02-09 _zWorld Day 2013 _70 _2ddc _yBK _s2014-03-07 _l6 _aCB