000			03663nam a2200673 i 4500
001			EBC1582127
003			MiAaPQ
006			m o d |
007			cr cnu||||||||
008			140105s2014 nyua foab 001 0 eng d
020			_a9781606496978 (ebook)
020			_z9781606496961 (paperback)
035			_a(OCoLC)867482208
035			_a(CaBNVSL)swl00403004
035			_a(MiAaPQ)EBC1582127
035			_a(Au-PeEL)EBL1582127
035			_a(CaPaEBR)ebr10821748
035			_a(CaONFJC)MIL559692
035			_a(OCoLC)867482208
040			_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ
050		4	_aHF5415.55 _b.T253 2014
082	0		_a658.812 _223
100	1		_aTanner, John F., _eauthor.
245	1	0	_aDynamic customer strategy : _btoday's CRM / _cJohn F. Tanner, Jr.
250			_aFirst edition.
264		1	_aNew York, New York (222 East 46th Street, New York, NY 10017) : _bBusiness Expert Press, _c2014.
300			_a1 online resource (156 pages) : _billustrations.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	1		_aMarketing strategy collection, _x2150-9662
500			_aPart of: 2014 digital library.
504			_aIncludes bibliographical references (pages 149-150) and index.
505	0		_a1. Big data and dynamic customer strategy -- 2. The elements of dynamic customer strategy -- 3. Making sense of big data -- 4. Operationalizing strategy -- 5. Acquiring big (and little) data -- 6. Analytics for the rest of us -- 7. Turning models into customers -- 8. Of metrics and models -- 9. Making the case for big data solutions -- 10. Customer culture -- Notes -- References -- Index.
506			_aAccess restricted to authorized users and institutions.
520	3		_aMarketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
588			_aTitle from PDF title page (viewed on January 5, 2014).
590			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aCustomer relations _xManagement.
653			_abig data
653			_acustomer relationship management
653			_acustomer strategy
653			_aomnichannel marketing,
653			_amultichannel marketing
653			_ashopper journey
653			_apath to purchase
653			_aattribution modeling
653			_adynamic customer strategy
653			_aintegrated marketing management
653			_amarketing automation
655		4	_aElectronic books.
776	0	8	_iPrint version: _z9781606496961
797	2		_aProQuest (Firm)
830		0	_a2014 digital library.
830		0	_aMarketing strategy collection. _x2150-9662.
856	4	0	_uhttps://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=1582127 _zClick to View
999			_c752288 _d752288