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001 EBC1630127
003 MiAaPQ
006 m o d |
007 cr cnu||||||||
008 131203t20142014ne ad ob 001 0 eng|d
020 _z9780124166028 (paperback)
020 _a9780124166585 (e-book)
035 _a(MiAaPQ)EBC1630127
035 _a(Au-PeEL)EBL1630127
035 _a(CaPaEBR)ebr10838491
035 _a(CaONFJC)MIL576043
035 _a(OCoLC)880900252
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHD30.25
_b.N48 2014
082 0 _a658/.056312
_223
100 1 _aNettleton, David,
_d1963-
245 1 0 _aCommercial data mining :
_bprocessing, analysis and modeling for predictive analytics projects /
_cDavid Nettleton.
264 1 _aAmsterdam :
_bElsevier,
_c[2014]
264 4 _c©2014
300 _a1 online resource (361 pages) :
_billustrations.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aThe savvy manager's guide
504 _aIncludes bibliographical references and index.
505 8 _aMachine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies.
588 _aDescription based on print version record.
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aData mining.
650 0 _aManagement
_xMathematical models.
650 0 _aManagement
_xData processing.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aNettleton, David.
_tCommercial data mining : processing, analysis and modeling for predictive analytics projects.
_dAmsterdam : Elsevier, [2014]
_hxi, 288 pages
_kThe savvy manager's guide
_z9780124166028
_w(DLC)17960980
797 2 _aProQuest (Firm)
830 0 _aSavvy manager's guides.
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=1630127
_zClick to View
999 _c752310
_d752310