000 04576nam a2200589 i 4500
001 EBC1936759
003 MiAaPQ
006 m o d |
007 cr cnu||||||||
008 150221s2015 nyu foab 001 0 eng d
020 _a9781631572197
_qe-book
020 _z9781631572180
_qpaperback
035 _a(OCoLC)903856395
035 _a(CaBNVSL)swl00404700
035 _a(MiAaPQ)EBC1936759
035 _a(Au-PeEL)EBL1936759
035 _a(CaPaEBR)ebr11022270
035 _a(OCoLC)913972001
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5381.15
_b.E344 2015
082 0 _a331.702
_223
100 1 _aEdmondson, Michael.,
_eauthor.
245 1 0 _aMarketing your value :
_b9 steps to navigate your career /
_cMichael Edmondson.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c2015.
300 _a1 online resource (xxviii, 169 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aHuman resource management and organizational behavior collection,
_x1946-5645
504 _aIncludes bibliographical references (pages 135-150, 155-165) and index.
505 0 _aPart one. Assess -- 1. Identify your purpose -- 2. Explore your relationship to success -- 3. Assess your skills and traits -- Part two. Brand -- 4. Develop your positioning material -- 5. Create your plan of action -- 6. Manage the chaos -- Part three. Communicate -- 7. Design impressive marketing materials -- 8. Leverage your network -- 9. Conduct an effective interview -- Appendix 1. Reading list - books -- Appendix 2. Reading list - articles -- Appendix 3. Online resources -- Index.
506 _aAccess restricted to authorized users and institutions.
520 3 _aMarketing your value is relevant for professionals from recent college graduates to senior executives. Today's chaotic global marketplace presents new challenges with each passing day that only the most savvy of professionals will be able to navigate. Global unemployment and underemployment, the digital revolution, and technological advancements are just three of the many dynamics driving today's economy where we have to rethink how we live, work, communicate, and do just about everything else. Navigating the chaos requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their self-awareness, build a compelling brand, and then communicate their message in a clear and consistent fashion. Marketing Your Value: 9 Steps to Navigate Your Career explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career. This Assess, Brand, Communicate (ABC) approach is relevant for undergraduates, recent college graduates, graduate students, entry level professionals, experienced managers, and senior leaders across the globe. Each of the nine steps included in this publication will challenge you to think deeply to increase your self-awareness. With ubiquitous technology surrounding your eyes and ears 24/7, you have few moments of quiet to afford the time for self-reflection. Yet this is an absolute necessity if you are to successfully market your value and navigate your career.
588 _aTitle from PDF title page (viewed on February 21, 2015).
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aCareer development.
650 0 _aSuccess in business.
653 _amarketing
653 _acareer development
653 _aemployment
653 _acommunication
653 _apersonal development
653 _aprofessional development
655 4 _aElectronic books.
776 0 8 _iPrint version:
_z9781631572180
797 2 _aProQuest (Firm)
830 0 _aHuman resource management and organizational behavior collection.
_x1946-5645
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=1936759
_zClick to View
999 _c752566
_d752566