000 04015nam a2200625 i 4500
001 EBC4713503
003 MiAaPQ
006 m o d |
007 cr cnu||||||||
008 150806s2015 nyu foab 001 0 eng d
020 _a9781631572357
_qe-book
020 _z9781631572340
_qpaperback
035 _a(MiAaPQ)EBC4713503
035 _a(Au-PeEL)EBL4713503
035 _a(CaPaEBR)ebr11085714
035 _a(CaONFJC)MIL824759
035 _a(OCoLC)919297332
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5415
_b.A328 2015
082 0 _a658.8
_223
100 1 _aAkber, Ahmed Al.,
_eauthor.
245 1 0 _aSmart marketing :
_bhow to dramatically grow your revenue /
_cAhmed Al Akber.
250 _aFirst edition.
264 1 _aNew York, New York (222 East 46th Street, New York, NY 10017) :
_bBusiness Expert Press,
_c2015.
300 _a1 online resource (xiii, 145 pages)
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aMarketing strategy collection,
_x2150-9662
504 _aIncludes bibliographical references (pages 141-142) and index.
505 0 _a1. Principle 1: a positive marketing mindset, managing what's in-between your ears -- 2. Principle 2: insight, understanding your customers -- 3. Principle 3: messaging, developing messages that stick -- 4. Principle 4: visibility, being useful to customers -- 5. Principle 5: planning -- 6. Principle 6 (part one): selling, like it or not, you are in sales -- 7. Principle 6 (part two): closing the sale -- 8. Principle 7: productivity, maximizing your marketing productivity -- 9. Conclusion -- References -- Index.
506 1 _aAccess restricted to authorized users and institutions.
520 3 _aThis book is designed to help organizations that already offer a great product or service to communicate its value to potential customers and sell significantly more than they do currently. You won't have a million dollar marketing budget or a team of professional marketers to help you get the word out. The truth is you don't need a big advertising budget to successfully market a product or service, and having a large team does not mean you necessarily have an advantage either. To be successful, all you need is to focus on the most important marketing and sales activities that generate the biggest impact for your business. This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a "how-to" guide to help readers cut through the hype and get straight to what really matters for this audience--growing their business and revenue. The ideas are brought to life in a framework called the Seven Principles of Smart Marketing that form the structure of the whole book. Readers will find it easy to follow as it is a step-by-step process, packed with practical ideas that can be implemented instantly in any organization with little marketing or sales knowledge.
588 _aTitle from PDF title page (viewed on August 6, 2015).
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aMarketing.
653 _aclosing the sale
653 _athe future of marketing
653 _agrowing revenue
653 _amarketing
653 _amarketing mindset
653 _amarketing plan
653 _amarketing productivity
653 _amarketing strategy
653 _amessaging
653 _asales
653 _asales plan
655 4 _aElectronic books.
776 0 8 _iPrint version:
_z9781631572340
797 2 _aProQuest (Firm)
830 0 _aMarketing strategy collection.
_x2150-9662
856 4 0 _uhttps://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=4713503
_zClick to View
999 _c753184
_d753184