| 000 | 02078nam a22004213i 4500 | ||
|---|---|---|---|
| 001 | EBC5482542 | ||
| 003 | MiAaPQ | ||
| 005 | 20190211055039.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 181229s2013 xx o ||||0 eng d | ||
| 020 |
_a9781613630259 _q(electronic bk.) |
||
| 020 | _z9781613630266 | ||
| 035 | _a(MiAaPQ)EBC5482542 | ||
| 035 | _a(Au-PeEL)EBL5482542 | ||
| 035 | _a(CaPaEBR)ebr11597584 | ||
| 035 | _a(OCoLC)828299254 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 100 | 1 | _aKahn, Barbara E. | |
| 245 | 1 | 0 |
_aGlobal Brand Power : _bLeveraging Branding for Long-Term Growth. |
| 264 | 1 |
_aChicago : _bWharton Digital Press, _c2013. |
|
| 264 | 4 | _c©2013. | |
| 300 | _a1 online resource (133 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 1 | _aWharton Executive Essentials | |
| 505 | 0 | _aIntro -- Introduction -- Chapter 1: A Brand's Role in the Four Stages of the Purchase Process -- Chapter 2: Experiential Positioning of a Brand -- Chapter 3: Qualitative Measurement of Brand Value -- Chapter 4: Quantitative Methods for Assessing Brand Value -- Chapter 5: Management of Brands -- Chapter 6: Effective Brand Communications and Repositioning Strategies -- Conclusion. | |
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2018. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aKahn, Barbara E. _tGlobal Brand Power : Leveraging Branding for Long-Term Growth _dChicago : Wharton Digital Press,c2013 _z9781613630266 |
| 797 | 2 | _aProQuest (Firm) | |
| 830 | 0 | _aWharton Executive Essentials | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=5482542 _zClick to View |
| 999 |
_c759412 _d759412 |
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