| 000 | 01889nam a2200445 i 4500 | ||
|---|---|---|---|
| 001 | EBC5157556 | ||
| 003 | MiAaPQ | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 180206t20182018gw a o 000 0 eng d | ||
| 020 | _z9781501515767 | ||
| 020 | _a9781501507304 (e-book) | ||
| 020 | _z9781501507229 (EPUB) | ||
| 035 | _a(MiAaPQ)EBC5157556 | ||
| 035 | _a(Au-PeEL)EBL5157556 | ||
| 035 | _a(CaPaEBR)ebr11497588 | ||
| 035 | _a(OCoLC)1020028128 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5415 _b.D385 2018 |
|
| 082 | 0 |
_a658.4038 _223 |
|
| 100 | 1 |
_aDavis, John A., _eauthor. |
|
| 245 | 1 | 0 |
_aMeasuring marketing : _bthe 110+ essential metrics every marketer needs / _cJohn A. Davis. |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aBerlin, [Germany] ; _aBoston, [Massachusetts] : _bDe G Press, _c2018. |
|
| 264 | 4 | _c©2018 | |
| 300 |
_a1 online resource (392 pages) : _billustrations |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_acomputer _2rdamedia |
||
| 338 |
_aonline resource _2rdacarrier |
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| 588 | _aDescription based on online resource; title from PDF title page (EBC, viewed February 6, 2018). | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 |
_aMarketing _xEvaluation. |
|
| 650 | 0 | _aMarketing research. | |
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aDavis, John A. _tMeasuring marketing : the 110+ essential metrics every marketer needs. _bThird edition. _dBerlin, [Germany] ; Boston, [Massachusetts] : De G Press, c2018 _hxvi, 375 pages _z9781501515767 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/bcsl-ebooks/detail.action?docID=5157556 _zClick to View |
| 999 |
_c762258 _d762258 |
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