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Corporate Reputation: Brand and Communication Chris Fill; Stuart Roper

By: Material type: TextTextPublication details: United Kingdom Pearson Education Limited 40946Description: 360 PaperbackISBN:
  • 9780273727590
Subject(s): DDC classification:
  • 658.827
Contents:
Branding (Marketing); Customer relations; Corporate image; Public relations; Reputation
Summary: Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Colombo 658.827/ROP Checked out 28/03/2020 CB67289
Total holds: 0

Enhanced descriptions from Syndetics:

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Branding (Marketing); Customer relations; Corporate image; Public relations; Reputation

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

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