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Marketing and management models : a guide to understanding and using business models / Helen Strong.

By: Material type: TextTextSeries: 2014 digital library | Marketing strategy collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Edition: First editionDescription: 1 online resource (xvii, 231 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781606499634
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 658.4033 23
LOC classification:
  • HD30.25 .S776 2014
Online resources:
Contents:
Arthur D. Little matrix -- Adopt and drop curve -- Ansoff growth matrix -- Authenticity gap -- Brand equity -- Brand resonance -- Brand resonance ladder -- Brand loyalty programs -- Brand switching -- Engagement gearing -- Communication targeting: business buying unit -- Consumer decision making -- Consumer decision model for a service industry environment -- Consumer angry switching -- Customer growth rate -- Gamification -- Gap analysis -- Cultural integration in marketing -- Force field analysis -- Iceberg theory: identification of the marketing research problem -- Integrated marketing vectors -- Ishikawa diagram (Fishbone) -- Mullin's seven domains, business opportunities -- Perceptual maps -- Porter's five force analysis -- Positioning -- Product life cycle -- Road mapping -- SERVQUAL -- SOSTAC® planning system -- Stakeholder analysis -- Supply chain concept -- Target market identification: segmentation and estimation -- The growth share matrix -- Glossary of terms -- Conclusion -- About the author -- References -- Index.
Abstract: Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models. It helps the reader appreciate when they should be applied; it suggests which models may be relevant; and, importantly, identifies the type of information needed to implement them. Marketing and Management Models: A Guide to Understanding and Using Business Models reduces the complexity of management models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. The reader will find new models dealing with consumer engagement, gamification, supply chain management, and cultural integration. The contents will be of particular assistance to students of business and marketing qualifications who have not yet had working experience; and junior market researchers and managers responsible for the preparation of strategic analyses prior to problem-solving and planning sessions.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Ebrary Online Books Ebrary Online Books Colombo Available CBEBK20001689
Ebrary Online Books Ebrary Online Books Jaffna Available JFEBK20001689
Ebrary Online Books Ebrary Online Books Kandy Available KDEBK20001689
Total holds: 0

Enhanced descriptions from Syndetics:

Modern business practice, especially in the field ofmarketing, depends on the integration of creative andanalytical thinking. One of the tools in this process isthe use of management models to guide business decisions.However, the inherent power of the models is onlyreleased when the people applying them have the abilityto gather relevant information and interpret the relationshipsbetween the variables in the model.This book examines the role of some of the most popularmanagement models and will help you determinewhen they should be applied. In addition, it suggestswhich models may be relevant and, more importantly,identifies the type of information needed to implementthem; and also reduces the complexity of these modelsthrough a logical and systematic approach. Models recognizethe impact of globalization, technology, systemsthinking, and the need for an integrated approach instrategicmarketing. You'll find new ones dealing withconsumer engagement, gamification, supply chain management,and cultural integration.If you're a student of business and marketing, a juniormarket researcher, or a manager responsible for the preparationof strategic analyses prior to problem-solving andplanning sessions, this book is for you!

Part of: 2014 digital library.

Includes bibliographical references (pages 219-225) and index.

Arthur D. Little matrix -- Adopt and drop curve -- Ansoff growth matrix -- Authenticity gap -- Brand equity -- Brand resonance -- Brand resonance ladder -- Brand loyalty programs -- Brand switching -- Engagement gearing -- Communication targeting: business buying unit -- Consumer decision making -- Consumer decision model for a service industry environment -- Consumer angry switching -- Customer growth rate -- Gamification -- Gap analysis -- Cultural integration in marketing -- Force field analysis -- Iceberg theory: identification of the marketing research problem -- Integrated marketing vectors -- Ishikawa diagram (Fishbone) -- Mullin's seven domains, business opportunities -- Perceptual maps -- Porter's five force analysis -- Positioning -- Product life cycle -- Road mapping -- SERVQUAL -- SOSTAC® planning system -- Stakeholder analysis -- Supply chain concept -- Target market identification: segmentation and estimation -- The growth share matrix -- Glossary of terms -- Conclusion -- About the author -- References -- Index.

Access restricted to authorized users and institutions.

Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models. It helps the reader appreciate when they should be applied; it suggests which models may be relevant; and, importantly, identifies the type of information needed to implement them. Marketing and Management Models: A Guide to Understanding and Using Business Models reduces the complexity of management models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. The reader will find new models dealing with consumer engagement, gamification, supply chain management, and cultural integration. The contents will be of particular assistance to students of business and marketing qualifications who have not yet had working experience; and junior market researchers and managers responsible for the preparation of strategic analyses prior to problem-solving and planning sessions.

Title from PDF title page (viewed on August 4, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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