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How Cool Brands Stay Hot: Branding to Generation Y

Bergh, Joeri Van Den & Behrer, Mattias

How Cool Brands Stay Hot: Branding to Generation Y - UK Kogan Page 2011 - 249p

ISBN: 9780749462505

Dewey Class. No.: 658.827/BER

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British Council Sri Lanka

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How Cool Brands Stay Hot: Branding to Generation Y