How Cool Brands Stay Hot: Branding to Generation Y (Record no. 471387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00489nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749462505 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827/BER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri Van Den & Behrer, Mattias |
| 9 (RLIN) | 42032 |
| 245 ## - TITLE STATEMENT | |
| Title | How Cool Brands Stay Hot: Branding to Generation Y |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | UK |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249p |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | MAN |
| Sublocation or collection | DECA |
| Price effective from | Barcode | Date last seen | Damaged status | Withdrawn status | Current library | Total Renewals | Lost status | Full call number | Date acquired | Checked out | Not for loan | Source of classification or shelving scheme | Cost, normal purchase price | Koha item type | Date last borrowed | Total Checkouts | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 05/08/2012 | CB65192 | 11/11/2017 | On shelf | Colombo | 13 | 658.827/BER | 05/08/2012 | 23/12/2017 | Dewey Decimal Classification | 0.00 | General Books | 11/11/2017 | 27 | Colombo | |||
| 05/08/2012 | CB65192 | 22/10/2024 | On shelf | Colombo | 18 | 658.827/BER | 05/08/2012 | Dewey Decimal Classification | 0.00 | General Books | 13/09/2024 | 35 | Colombo |