Customer Centricity :
Fader, Peter.
Customer Centricity : Focus on the Right Customers for Strategic Advantage. - 2nd ed. - 1 online resource (129 pages) - Wharton Executive Essentials . - Wharton Executive Essentials .
Intro -- Contents -- Introduction -- 1. Product Centricity: Cracks in the Foundation -- 2. Customer Centricity: The New Model for Success -- 3. Customer Equity: New Views on Value -- 4. Customer Lifetime Value: The Real Worth of Your Customers -- 5. Customer Relationship Management: The First Step Toward Customer Centricity -- Conclusion -- Acknowledgments -- Index -- About the Wharton Executive Essentials Series -- About the Author -- About The Wharton School.
9781613630150
Electronic books.
Customer Centricity : Focus on the Right Customers for Strategic Advantage. - 2nd ed. - 1 online resource (129 pages) - Wharton Executive Essentials . - Wharton Executive Essentials .
Intro -- Contents -- Introduction -- 1. Product Centricity: Cracks in the Foundation -- 2. Customer Centricity: The New Model for Success -- 3. Customer Equity: New Views on Value -- 4. Customer Lifetime Value: The Real Worth of Your Customers -- 5. Customer Relationship Management: The First Step Toward Customer Centricity -- Conclusion -- Acknowledgments -- Index -- About the Wharton Executive Essentials Series -- About the Author -- About The Wharton School.
9781613630150
Electronic books.