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Persuasive business presentations : using the problem-solution method to influence decision makers to take action / Gary L. May.

By: Material type: TextTextSeries: 2013 digital library | Corporate communication collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014Edition: First editionDescription: 1 online resource (xiv, 94 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781606494691 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 658.452 23
LOC classification:
  • HF5718.22 .M296 2014
Online resources:
Contents:
Introduction -- Part I. Developing a problem-solution presentation -- 1. Conducting a communication strategy analysis -- 2. Constructing the presentation opening -- 3. Building the body of the presentation -- 4. Closing with power -- Part II. Delivering a problem-solution presentation -- 5. Creating visual support -- 6. Preparing for delivery -- 7. Delivering the presentation -- Notes -- References -- Index.
Abstract: Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem- solution pattern. An integrated case study provides examples for each step in the process. The result is a useful, actionable guide that will help professionals from every field make a difference in their organization.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Ebrary Online Books Ebrary Online Books Colombo Available CBEBK70001069
Ebrary Online Books Ebrary Online Books Jaffna Available JFEBK70001069
Ebrary Online Books Ebrary Online Books Kandy Available KDEBK70001069
Total holds: 0

Enhanced descriptions from Syndetics:

Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem-solution pattern. An integrated case study provides examples for each step in the process. The end result is a useful, actionable guide that will help professionals from every field make a difference in their organization.

Part of: 2013 digital library.

Includes bibliographical references (pages 91-92) and index.

Introduction -- Part I. Developing a problem-solution presentation -- 1. Conducting a communication strategy analysis -- 2. Constructing the presentation opening -- 3. Building the body of the presentation -- 4. Closing with power -- Part II. Delivering a problem-solution presentation -- 5. Creating visual support -- 6. Preparing for delivery -- 7. Delivering the presentation -- Notes -- References -- Index.

Access restricted to authorized users and institutions.

Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem- solution pattern. An integrated case study provides examples for each step in the process. The result is a useful, actionable guide that will help professionals from every field make a difference in their organization.

Title from PDF title page (viewed on December 16, 2013).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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