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		Basics of branding : a practical guide for managers / Jay Gronlund. by Gronlund, Jay [author.] Series: 2013 digital library \| Marketing strategy collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013 Online resources: Click to View Availability: Items available for loan: Colombo (1). Jaffna (1). Kandy (1).
		Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein. by Lowenstein, Michael W, 1942- [author.] Series: 2013 digital library \| Marketing strategy collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014 Online resources: Click to View Availability: Items available for loan: Colombo (1). Jaffna (1). Kandy (1).
		A beginner's guide to mobile marketing / Molly Garris and Karen Mishra. by Garris, Molly [author.] Mishra, Karen E [author.] Series: Digital and social media marketing and advertising collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015 Online resources: Click to View Availability: Items available for loan: Colombo (1). Jaffna (1). Kandy (1).
		Fostering brand community through social media / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo. by Humphrey, William F [author.] Laverie, Debra A [author.] Rinaldo, Shannon B [author.] Series: Digital and social media marketing and advertising collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016 Online resources: Click to View Availability: Items available for loan: Colombo (1). Jaffna (1). Kandy (1).
		The law of reputation and brands in the Asia Pacific [electronic resource] / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson. by Kenyon, Andrew T Ng-Loy, Wee Loon Richardson, Megan ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cambridge ; New York : Cambridge University Press, 2012 Online resources: Click to View Availability: Items available for loan: Colombo (1). Jaffna (1). Kandy (1).