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Business fundamentals for engineering managers / C.M. Chang.

By: Material type: TextTextSeries: Engineering management collectionPublisher: New York, [New York] (222 East 46th Street, New York, NY 10017) : Momentum Press, 2014Description: 1 online resource (xii, 243 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781606504796
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleDDC classification:
  • 658.404 23
LOC classification:
  • TA190 .C423 2014
Online resources:
Contents:
Preface -- 1. Introduction -- 2. Cost accounting and control -- 3. Financial accounting and analysis -- 4. Marketing management -- 5. Conclusions -- Notes -- References -- Index.
Abstract: Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Ebrary Online Books Ebrary Online Books Colombo Available CBEBK20001711
Ebrary Online Books Ebrary Online Books Jaffna Available JFEBK20001711
Ebrary Online Books Ebrary Online Books Kandy Available KDEBK20001711
Total holds: 0

Enhanced descriptions from Syndetics:

Engineering managers and professionals make a long and lasting impact in the industry by regularly developing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both--to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technologyand business perspectives, leading to new or improved product or service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening.This book consists of three sets of business fundamentals. The chapter"Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis andcost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balancedscorecard, ratio analysis, and capital asset valuation--including operations, opportunities, and acquisition and mergers. The chapter "Marketing Management"reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions.The new business vocabulary and useful analysis tools presented will enable engineering managers to become more effective when interacting with senior management, and to prepare themselves for assuming higher-level corporate responsibilities.

Includes bibliographical references (pages 229-235) and index.

Preface -- 1. Introduction -- 2. Cost accounting and control -- 3. Financial accounting and analysis -- 4. Marketing management -- 5. Conclusions -- Notes -- References -- Index.

Restricted to libraries which purchase an unrestricted PDF download via an IP.

Engineering managers and professionals make long and lasting impact in industry by regularly initiating and completing technology-based projects, as related to new product development, new service innovation or efficiency-centered process improvement, or both, to create strategic differentiation and operational excellence for their employers. They need certain business fundamentals that enable them to make decisions, based on both technology and business perspectives, leading to new or improved product/service offerings, which are technically feasible, economically viable, marketplace acceptable, and customer enlightening. Peter Drucker said, "Making good decisions is a crucial skill at every level." This book consists of three sets of business fundamentals. The chapter "Cost Accounting and Control" discusses service and product costing, activity-based costing to define overhead expenses, and risk analysis and cost estimation under uncertainty. The chapter "Financial Accounting and Analysis" delineates the key financial statements, financial analyses, balanced scorecard, ratio analysis, and capital asset valuation, which includes operations, opportunities, and acquisition/mergers. The chapter "Marketing Management" reviews marketing functions, marketing forecasting, marketing segmentation, customers, and other factors affecting marketing in making value-adding contributions.

Title from PDF title page (viewed on October 14, 2014).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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